Facts about Standout Capital

We invest in Companies with an established business, typically with revenues of SEK 50-250 million (EUR 5-25 million) and proven profitability. We like scalable business models and good growth (at least 15% per year) enabled through technology
We don’t invest in Seed or early stage, or sectors like biotech, cleantech or gambling
Investment size Typically SEK 50-150 million (EUR 5-15 million) per company
Our engagement We’re an active shareholder and main owner, and participate on the board
Type of investments Both new capital for growth (primary shares), and buying shares from existing owners (secondary shares), typically a combination
Ownership We can own a minority or majority share in companies, typically 30-70% ownership depending on the situation
Region Companies based in the Nordics (Sweden, Finland, Denmark, Norway) often with international markets
Our office Stockholm, Sweden
Our investors Top Swedish and international institutions and pension funds
Fund size SEK 1 billion

Investing in Nordic Growth Stories

Standout Capital is a private equity firm investing in growing Nordic tech companies, we call it “Investing in Nordic Growth Stories”. Our overall idea is to invests in the digital transformation in business and society.

A personal approach

We have a personal approach and entrepreneurial know-how. The founders and investment team build on personal experience in entrepreneurship, investments and finance. As an active owner, we are personally highly engaged in our firm and the companies we partner with.

Partnering for growth

Standout helps innovative companies to grow and succeed by partnering with founders and other owners. We provide capital for growth, work via the board, help making decisions that build value, contribute with digital strategy, sales and marketing experience, assist in key recruiting and help managing exits when the time is right. We open up our networks to our portfolio companies for specific expertise and operations.

Our five success factors

  • Operational experience from building companies
  • “Both sides of the table” perspective, combining entrepreneurship and finance
  • Strong networks, both locally and globally
  • Technology, digital and online expertise
  • The ability to unlock companies’ full potentials

Founding team

Standout was founded by Klas Hillström, Fredrik Arnander and Erik Wästlund. The co-founders combine significant experience in investing, entrepreneurship, operations and technology, having made 30 investments, starting 10 technology companies and serving on 30+ boards. Each partner has been the CEO of a technology growth company.

Get in touch


Standout Capital I AB benefits from the support of the European Union under the Equity Facility for Growth established under Regulation (EU) No 1287/2013 of the European Parliament and the Council establishing a Programme for the Competitiveness of Enterprises and small and medium enterprises (COSME) (2014-2020)